After successfully brokering the lease for West Elm, which was the first national retailer to locate north of Calhoun on King Street, Patrick Price went on to broker a successful agreement to place Free People, part of the Urban Outfitters brand, in a location on Upper King Street. Free People's King Street location is one of the retailer's top performing stores in the nation.

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Patrick represented the landlord in this transaction and was integral in coordinating tenant’s upfit between landlord and tenant. Prior to this lease, a tenant had occupied the entire building. For optimal marketability, the four floors were divided up and Patrick successfully leased all floors to retail and office space for his client.